For I wish specially to impress this upon you, that designing cannot be taught at all in a school: continued practice will help a man who is naturally a designer, continual notice of nature and of art: no doubt those who have some faculty for designing are still numerous, and they want from a school certain technical teaching, just as they want tools: in these days also, when the best school, the school of successful practice going on around you, is at such a low ebb, they do undoubtedly want instruction in the history of the arts: these two things schools of design can give: but the royal road of a set of rules deduced from a sham science of design, that is itself not a science but another set of rules, will lead nowhere;—or, let us rather say, to beginning again.

As to the kind of drawing that should be taught to men engaged in ornamental work, there is only one best way of teaching drawing, and that is teaching the scholar to draw the human figure: both because the lines of a man’s body are much more subtle than anything else, and because you can more surely be found out and set right if you go wrong. I do think that such teaching as this, given to all people who care for it, would help the revival of the arts very much: the habit of discriminating between right and wrong, the sense of pleasure in drawing a good line, would really, I think, be education in the due sense of the word for all such people as had the germs of invention in them; yet as aforesaid, in this age of the world it would be mere affectation to pretend to shut one’s eyes to the art of past ages: that also we must study. If other circumstances, social and economical, do not stand in our way, that is to say, if the world is not too busy to allow us to have Decorative Arts at all, these two are the direct means by which we shall get them; that is, general cultivation of the powers of the mind, general cultivation of the powers of the eye and hand.

Perhaps that seems to you very commonplace advice and a very roundabout road; nevertheless ’tis a certain one, if by any road you desire to come to the new art, which is my subject to-night: if you do not, and if those germs of invention, which, as I said just now, are no doubt still common enough among men, are left neglected and undeveloped, the laws of Nature will assert themselves in this as in other matters, and the faculty of design itself will gradually fade from the race of man. Sirs, shall we approach nearer to perfection by casting away so large a part of that intelligence which makes us men?

And now before I make an end, I want to call your attention to certain things, that, owing to our neglect of the arts for other business, bar that good road to us and are such an hindrance, that, till they are dealt with, it is hard even to make a beginning of our endeavour. And if my talk should seem to grow too serious for our subject, as indeed I think it cannot do, I beg you to remember what I said earlier, of how the arts all hang together. Now there is one art of which the old architect of Edward the Third’s time was thinking—he who founded New College at Oxford, I mean—when he took this for his motto: ‘Manners maketh man:’ he meant by manners the art of morals, the art of living worthily, and like a man. I must needs claim this art also as dealing with my subject.

There is a great deal of sham work in the world, hurtful to the buyer, more hurtful to the seller, if he only knew it, most hurtful to the maker: how good a foundation it would be towards getting good Decorative Art, that is ornamental workmanship, if we craftsmen were to resolve to turn out nothing but excellent workmanship in all things, instead of having, as we too often have now, a very low average standard of work, which we often fall below.

I do not blame either one class or another in this matter, I blame all: to set aside our own class of handicraftsmen, of whose shortcomings you and I know so much that we need talk no more about it, I know that the public in general are set on having things cheap, being so ignorant that they do not know when they get them nasty also; so ignorant that they neither know nor care whether they give a man his due: I know that the manufacturers (so called) are so set on carrying out competition to its utmost, competition of cheapness, not of excellence, that they meet the bargain-hunters half way, and cheerfully furnish them with nasty wares at the cheap rate they are asked for, by means of what can be called by no prettier name than fraud. England has of late been too much busied with the counting-house and not enough with the workshop: with the result that the counting-house at the present moment is rather barren of orders.

I say all classes are to blame in this matter, but also I say that the remedy lies with the handicraftsmen, who are not ignorant of these things like the public, and who have no call to be greedy and isolated like the manufacturers or middlemen; the duty and honour of educating the public lies with them, and they have in them the seeds of order and organisation which make that duty the easier.

When will they see to this and help to make men of us all by insisting on this most weighty piece of manners; so that we may adorn life with the pleasure of cheerfully buying goods at their due price; with the pleasure of selling goods that we could be proud of both for fair price and fair workmanship: with the pleasure of working soundly and without haste at making goods that we could be proud of?—much the greatest pleasure of the three is that last, such a pleasure as, I think, the world has none like it.

You must not say that this piece of manners lies out of my subject: it is essentially a part of it and most important: for I am bidding you learn to be artists, if art is not to come to an end amongst us: and what is an artist but a workman who is determined that, whatever else happens, his work shall be excellent? or, to put it in another way: the decoration of workmanship, what is it but the expression of man’s pleasure in successful labour? But what pleasure can there be in bad work, in unsuccessful labour; why should we decorate that? and how can we bear to be always unsuccessful in our labour?

As greed of unfair gain, wanting to be paid for what we have not earned, cumbers our path with this tangle of bad work, of sham work, so the heaped-up money which this greed has brought us (for greed will have its way, like all other strong passions), this money, I say, gathered into heaps little and big, with all the false distinction which so unhappily it yet commands amongst us, has raised up against the arts a barrier of the love of luxury and show, which is of all obvious hindrances the worst to overpass: the highest and most cultivated classes are not free from the vulgarity of it, the lower are not free from its pretence. I beg you to remember both as a remedy against this, and as explaining exactly what I mean, that nothing can be a work of art which is not useful; that is to say, which does not minister to the body when well under command of the mind, or which does not amuse, soothe, or elevate the mind in a healthy state. What tons upon tons of unutterable rubbish pretending to be works of art in some degree would this maxim clear out of our London houses, if it were understood and acted upon! To my mind it is only here and there (out of the kitchen) that you can find in a well-to-do house things that are of any use at all: as a rule all the decoration (so called) that has got there is there for the sake of show, not because anybody likes it. I repeat, this stupidity goes through all classes of society: the silk curtains in my Lord’s drawing-room are no more a matter of art to him than the powder in his footman’s hair; the kitchen in a country farmhouse is most commonly a pleasant and homelike place, the parlour dreary and useless.

Simplicity of life, begetting simplicity of taste, that is, a love for sweet and lofty things, is of all matters most necessary for the birth of the new and better art we crave for; simplicity everywhere, in the palace as well as in the cottage.

Still more is this necessary, cleanliness and decency everywhere, in the cottage as well as in the palace: the lack of that is a serious piece of manners for us to correct: that lack and all the inequalities of life, and the heaped-up thoughtlessness and disorder of so many centuries that cause it: and as yet it is only a very few men who have begun to think about a remedy for it in its widest range: even in its narrower aspect, in the defacements of our big towns by all that commerce brings with it, who heeds it? who tries to control their squalor and hideousness? there is nothing but thoughtlessness and recklessness in the matter: the helplessness of people who don’t live long enough to do a thing themselves, and have not manliness and foresight enough to begin the work, and pass it on to those that shall come after them.

Is money to be gathered? cut down the pleasant trees among the houses, pull down ancient and venerable buildings for the money that a few square yards of London dirt will fetch; blacken rivers, hide the sun and poison the air with smoke and worse, and it’s nobody’s business to see to it or mend it: that is all that modern commerce, the counting-house forgetful of the workshop, will do for us herein.